Guide to get more Amazon Product Reviews!

Struggling to get raving Amazon Product Reviews for your product? Are you getting sick of begging and pleading for family members, friends, and fellow sellers to leave you Amazon Product Reviews? Wondering why no one who buys your product actually bothers to post Amazon Product Reviews?

In this article, I’m going to reveal why the vast majority of new sellers are completely misguided in their approach to getting Amazon Product Reviews, followed by the top ways I’ve found to get unbiased, quality reviews and testimonials – no begging required.

How does Amazon Product Reviews contribute to More Sales?

The fact that Amazon product reviews generated by real users have a great influence on buying decisions is nothing new. For example, current studies show that 75% of all online buyers consider product evaluations in buying decision. This is especially true for Amazon as product reviews and ratings are highly visible on the product page and serve in primary comparison of different products and help in decision-making.

From consumer psychological perspective, this behavior is called social proof; i.e. people’s behaviors almost always mirror the behavior of other people. It is interesting that even in the brick & mortar business; online product reviews are already creating an impact on a third of all interested sales. Instead of believing the individual opinion of a salesman, customers believe in the statements of independent persons, who already have an experience with the product.

So how can the number of customer evaluations/reviews be increased to make your product one of the bestselling Amazon products?

But before I reveal the strategies, it’s much more important to cover a key principle to success. That principle is as follows:

If You Want To Get Anything of Value, First Give Something of Value

There’s nothing wrong with asking yourself, “How can I get more amazon product reviews?” But this question alone is leaving out the fact that if you want to get something, you must first give something. And as you’ll find out, I’m not simply talking about Amazon product review swaps.

So what do you need to give in order to get great amazon product reviews?

For starters, you need to give the great quality product. Ask yourself, “Would people recommend this to their friends?” If the answer is no, then expecting people to leave five-star reviews is essentially asking them to lie.

Hopefully, this should be obvious, and I’m assuming you already know the importance of having a great product, so let’s consider another reason why people may love your product and not review it.

It’s The Why That Motivates People to Action

If you find your request for Amazon product reviews goes unfulfilled, it could be because you haven’t given a clear reason why someone should post a review. And more importantly, you haven’t given the customer a reason to write a product review that applies to them.

Imagine someone comes up to you and says:

“Hey, you! Go take 5-10 minutes of your time and write an Amazon product review so I can sell more products!”

Doesn’t that come across as a little selfish? Even if you’re happy to oblige because you’re a very generous person, might you be wondering, “Why should I help you?”

Now imagine someone says:

If you enjoyed my product, it would be greatly appreciated if you left a review so others can receive the same benefits you have. Your review will help me see what is and isn’t working so I can better serve you and all my other customers even more.”

Let’s break down why something along these lines is much more likely to get positive results.

First of all, it gives people a condition that respects their personal opinion. Whenever people ask me to leave a five-star review of their product before I’ve even used it, I’m instantly turned off because they’re not respecting that I may not consider it to be a five-star product.

On a side note, it’s also clear they’re not interested in genuine feedback about their product but simply want a good review. Successful people are open to all feedback – positive and negative. That honest feedback is part of how they became successful.

How to get more Amazon Product Reviews?

The fact that Amazon product reviews generated by real users have a great influence on buying decisions is nothing new. For example, current studies show that 75% of all online buyers consider product evaluations and reviews in buying decision. This is especially true for Amazon as reviews and ratings are highly visible on the product page and serve in primary comparison of different products and help in decision-making. So let’s go through a few steps one by one:

  1. No more Amazon product reviews from family and friends

Firstly, this is mentioned not to stop getting more reviews, but to state that getting reviews through friends or family members is restricted by Amazon. That’s right.

The days of driving over to Uncle Joey’s pad to drop off free silicone baking gloves are over.

From Amazon’s Product Review Creation Guidelines: “family members or close friends of the person, group, or company selling on Amazon may not write Customer Reviews for those particular items.” But if it’s any consolation, approaching people one-by-one is really time-consuming.

  1. Ask your customers to share their experiences

A simple way to do this is after-sales e-mail, which will be sent after a reasonable period of time following the order. The customer can be asked to rate his purchased about two weeks after the purchase in a mail.

In addition, the opportunity to publish the experiences with products purchased so far appears on the thank-you page. You can write the follow-up emails like this:

Email 1: To be sent after an order is placed:

Subject: Thank you for your *[product-name]* purchase!

Body: Hello *[buyer-first-name]*,

Thank you for purchasing your *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.

*[order-link: Your order can be viewed on here]*

We value your complete satisfaction and strive to offer a high-quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.

If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:


While you wait for your item to be delivered, please find a stranger to high fiveJ. It will make their day and you’ll enjoy it too.

Thank you again for your purchase.

Customer Service

Email 2: To be sent 5 days after an order is shipped:

Subject: How is your *[product-name]* working for you?

Body: Hello *[buyer-first-name]*,

This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:


We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.

2 Minute Favor to Ask

I hope you loved the product. We would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).

Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:

*[product-review-link: Write your review here]* (We will thank you profusely and even find a homeless kitten to feed on your behalf!J )

Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:


Customer Service

Email 3: To be sent 10 days after an order is shipped:

Subject: [Last Email] Dedicated To Your Experience!

Body: Hello *[buyer-first-name]*,

This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we’d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.

We strive for a high-quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:

*[product-review-link: Write your review here]* (For each review we receive we will find a public place to spontaneously dance in your honor 😉 )

Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:


Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.

Customer Service

  1. Use social networks

In addition to generating Facebook-Likes, social media can also help to provide a whole series of ways to increase the number of shop-internal customer opinions. For example, occasional Twitter and Facebook campaigns can be used to send fans and supporters asking them to write experiences and reviews.

There are a number of Facebook groups out there that let sellers promote their products.  A couple years ago, these groups tended to be a closer knit group of people that really worked to support each other.  Nowadays, however, many of them tend to be saturated with sellers all trying to self-promote.  That doesn’t mean shouldn’t join these groups and share your products whenever they’re free, but have realistic expectations that your results may be hit or miss.

The upside is that they’re free to join and you can often paste a simple message about your product in a number of these groups in a matter of minutes.


  1. Find potential Amazon Product reviewers

This is way easier than you may think. Simply go to your existing product page for your own product on Amazon. Then scroll to the section that says “Customer Also Bought Items By” and the section “Customers Who Viewed This Item Also Viewed.” These sections list the competing products that customers view and buy when they consider your product. This is a goldmine. You are only one step away from targeting the best reviewers you could ever have–the people reviewing your competitor’s offering.

Visit the Amazon page for the first competitor that you identified. Now, near the top left of the page, click on the link to the customer reviews. This will list every Amazon product review the competing product has received. To make this process easy to track, click on the option that lets you sort the reviews by “Newest First.” Now you will see the list of sorted reviews with the Amazon name or “Real Name” of each reviewer. Welcome to the pot of gold.

Click on each reviewer to get details on the person. Note that this step may require some sleuthing skills. In some cases the reviewer will share their contact information, in other cases they will share their name and business, and in some cases they reveal squat. I have found about 50 percent of the time I can find a way to contact the person in under a minute—often via e-mail, other times via a Facebook page or Twitter.

Amazon Product Reviews are game changers for every business in every industry. Now that you know the method, make the game changer work for you.

How does Amazon A9 Search Algorithm help with good quality reviews?

Getting reviews is social proof for each new visitor that the product is good or bad! The more detailed the reviews that you have, higher the probability of a new visitor buying your product. More importantly, the higher number of reviews and higher average rating of the product will help you increase the relevance of your product in Amazon search.

When talking about Amazon A9 Search Algorithm, On-Page and Off-Page optimization are also areas which will greatly improve with high-quality Amazon product reviews. In the field of On-Page optimization; Title, Brand Name, Bullet points, Images, Product Description should contribute to the best possible content and the correct placement of keywords to the relevance determination by the Amazon A9 Search algorithm.

Amazon product reviews are external inputs that feed into the ranking at Amazon and therefore can be compared to the backlinks on Google and various other search engines like Yahoo, Bing or Yandex. Off-Page optimization is addressed by Amazon through external reviews, ratings, Q&A, and evaluations, although similar aspects are relevant here as with the current structure of back links for search engine optimization:

  • Class instead of mass: Amazon looks at the quality of respective reviews rather than count. Good quality reviews should be up voted so that their relevance is improved.
  • As a seller, you have no direct influence on the structure of reviews and ratings. But there are some ways to support them positively, put your thoughts & responses in the FAQ.
  • An area to be carefully managed is that Amazon has started monitoring incentivized reviews and reviews by friends and family. So be careful about who gives you review every time a new product is launched.

To conclude good quality product along with after sales service & a personal touch in customer contacts motivates users to write Amazon product reviews. So, try to address your customers personally and in a friendly way also to increase your Amazon product reviews.

Note: Try SellerPrime’s free keyword research tool to find out hidden words that can increase your search relevance for Amazon Search!