In the life of an aspiring Amazon seller as well as an existing seller the most overwhelming and difficult step is Amazon Product Research and deciding on the product to be sold is. Scouring through best seller lists, hot items, analyzing product criteria, listings, images, bullets, and competition is maddening and time-consuming.
Is there enough demand for the product? Will you be able to sell it easily!? Is it seasonal? Will it be good for holidays? What will be the return/refund rate? How expensive will it be to ship? Do people expect it to work flawlessly for years on end? Would this require higher customer support?
In Amazon Product Research picking the right product is the most important factor for success as a new seller! You don’t want to be stuck with a lot of products that are not selling! So it is vital that you spend quality time finding the right product for the best chances of success. This post will help you understand the process and steps involved in finding that perfect product to sell!
Quick and Dirty Checklist of Amazon Product Research Requirements
Identify the right products using these recommended conditions and basic criteria . We will go in deep for each one of these criteria to help you understand how you can find products that match this!
- Average product price between $10-$50
- Selling at least 10 products a day
- Similar products have a best seller rank of 5,000 or lesser in the main category
- Top 3 related keywords have over 50,000 monthly searches on Amazon
- Current top sellers with room for improvement and optimization of current listings
- Lightweight (preferably under 2-3 pounds)
- Easy China sourcing.
- Year-round seller (not seasonal)
- Simple item that is not easily broken or can be faulty
- Product can be made for 25% or less of sale price (quick check)
- No famous brand names within product category/niche
- 2-3 products with less than 50 reviews on the first page
- Ability to expand your brand with related products
- Can make a superior product over similar products in the market
- Product encourages recurring purchases
- Multiple product related keywords where you can rank better in Amazon search
SellerPrime’s Free tools to look out for
How to Verify Demand for a product during Amazon Product Research
You could find an awesome product that has great profit margins and low competition but it won’t matter if there isn’t anyone looking to buy your product. That is why it is very important to accurately estimate the demand for your product. There are solid methods to measure the demand for a certain product and we are going to cover each one of them below!
1. Best seller rank or BSR
It is very tough to get a good estimate of how well a certain product is selling on Amazon but the best indicator that Amazon gives is the best seller rank (BSR). The BSR helps you understand how well that individual product is selling within its category. For example, a product with a BSR of 20,000 is going to sell A LOT less than a product in the same category with a BSR of 2,000.
Your objective should be to find products with a minimum sale of 10 units a day. We don’t want to try and sell a product that will only sell 1-2 units a day when sitting #1 for our keyword. This is where the BSR comes in. It gives us a good understanding of whether there is sufficient demand for the product or not.
Amazon Product Research shows that the relationship between BSR and sales are dependent on multiple factors including the category of choice as well as the average price of the product! A product with BSR lesser than 4,000 is considered to have healthy sales based on a general recommendation standpoint. Ideally, when you search for your product keyword in Amazon the first couple results (2-3) will all have BSR’s lower than 5,000 for the main category.
For example, when you find a product, you might see BSR of 17,309 in “Pets and Supplies”. You also see a BSR of 296 in “Basic Collars”for the same product. To get an accurate estimate, focus on the main category which in this case is the “Pets and Supplies” . For getting the right revenue and sales estimates for a particular product, you can use Sellerprime, which estimates the lowest as well as the maximum demand of the product in their respective categories. Try Sellerprime for free today to do product revenue estimates.
2. 999 Method of finding demand
Among the many methods available, the 999 method remains the most popular one for Amazon Product Research. Here are the steps you have to take to manually find out how many items someone has in their current FBA inventory and how many he is selling on a daily basis:
- Go to the Amazon page of the product of your interest
- Add the product to your cart
- In the shopping cart, click on the quantity and edit it to 10+
- Type in 999 (the highest number allowed) and click update
- If that seller has under 999 items, then it will state, “This seller only has XX of these available.”
- Do this for the next 7 days and keep tracking the inventory remaining on a daily basis
- The difference in inventory shows you how many products are getting sold for this product & seller on a daily basis
Note: One important point to note is that if there are multiple sellers, you may want to do this for all the sellers to arrive at the right number. This method fails if the seller has put in a restriction on the maximum products that a user can buy. You reveal the maximum number the seller has allowed to be ordered for that product by entering the 999 value. This method is more accurate for FBA products rather than merchant fulfilled. Also if there is an inventory update at any point in time, there may be inaccurate numbers for the inventory.
Based on the time during which you calculate the count, caution has to be kept regarding any major sales or seasonal events that may adversely affect the sales. But the 999 method is the most accurate method to find real sales during the defined period of time!
3. Top 3 product keywords together have over 100,000 monthly searches
One of the other important ways to find whether there is enough customer interest on your product is to find out how many users are searching for your product in Amazon or Google. What is more crucial is to find out the demand for your primary keywords in Amazon since data suggests that Amazon typically has a conversion rate of anywhere between 12 – 17%! So if our top three product keywords together get over 100,000 monthly searches in Amazon, then it is a good sign that there is enough demand for us to sell. Try Sellerprime for free to do find keyword search volume
4. Is there Year-Round Demand?
This is an important information to know while doing Amazon Product Research. Do you have a product that is only purchased during a particular season? Are people buying this product consistently throughout the year?
The best way to determine this is to head on over to Google Trends and type in the main keyword for your product. Once there you will be able to see if your product is seasonal or not.
If your product is seasonal then you will see big dips in the line graph, an example of a seasonal product is pictured below.
An example of a non-seasonal product is one with small swings and consistently bought throughout the year. Determining if your product is seasonal or not isn’t very hard but it is important to make sure that you know before you make an order since you may have stocks stuck in warehouses if it is a seasonal product. Some people don’t mind selling seasonal products but I would rather sell all year long.
How to get product ideas – Tip of a lifetime!!
Now I will give you the tip of a lifetime for uncovering interesting products. You can either do all of the above, visit all the websites, click on all the potential products, put in all the price, weight and other criteria that I mentioned above, go to all the competitors, go up and down on scrolling through all the products, go back and forth switching tabs and spend hours and hours of energy and you still may not come up with any product idea. Or all you need to do is go to Sellerprime and get all these tools and services at a single place.
What Sellerprime does is give you an estimate for monthly sales, monthly revenue, # of reviews as well as a bunch of other helpful tools that will make you more efficient and organized. It is a great way to quickly and easily validate your Amazon Product Research.
6 Unconventional ways to do Amazon product research with SellerPrime!
SellerPrime gives you 6 additional unconventional ways of doing Amazon product research using powerful data. SellerPrime puts the power of real-time Amazon data at your fingertips and helps you discover countless possibilities for Amazon product research. At SellerPrime, we have a curated list of product ideas for you on the basis of your ares of interest. The list undergoes revisions every 8 hours. The following are the ways in which we curate product ideas so that you don’t have to look for inspiration elsewhere!
1. BSR Movers!
This includes products whose BSR has significantly jumped in the past 24 hours. Now, why is this important and why should you track interesting products in this list for your Amazon product research? As mentioned earlier in this blog, the product’s BSR is calculated by the number of recent sales for that specific product. It also takes into account historical sales data relative to any other products in that same category. So if the BSR is increasing suddenly and on multiple days, something about that listing or product is working really well and needs to be evaluated or understood more. This can also give us more ideas on whether we can find products that can be private labeled or sold through retail arbitrage or wholesale.
For example, using our data, we saw Fidget spinners suddenly gaining BSR back in January itself. Even in July when the market is flooded with fidget spinners some of them were performing better than the competitors, so what is unique about them? Can we check how they have made their listings? What is the type of images that they are using? What specific discounts or promotions are they giving? A further analysis of the data can reveal a lot about what you can do for your own listing and even for your next product idea!
2. New Arrivals!
Find out products that are top selling new releases on Amazon. This list is curated basis products that are hot new releases! These products are selling really well despite the fact that are recent launces. An example would be products like solar eclipse sunglasses gaining momentum in July due to the major solar eclipse event happening in the USA on Aug 21st! All we see is money that sellers like you can make! 🙂
Example – Eclipse glasses because of upcoming solar eclipse in North America on August 21st
3. Trending Products!
This includes products that are hot and top trending products. These are products that are the top seller in their respective category and have a huge demand from the customer side. A good example is the bathing tub for the newborns in the Babies category. They are hot selling through out the year! You may want to create an accessory that goes along with it!
4. Most Wished Products!
Find out the most gifted and wish-listed products in your category of interest here! Isn’t this so cool to know! This will greatly save your time in getting interesting products to sell while doing Amazon Product Research. In this list, you could find an awesome product that has great profit margins and low competition which can also have a huge sales demand during the holiday season!
A good example, the Aromatherapy Essential Oil Diffuser which was among the most gifted products during the prime day period! I’m pretty sure that many of the most gifted products in your category can be private labeled for the upcoming holiday season!
5. Track Products of Successful Sellers
More than anything else, with SellerPrime we can help you track other successful Amazon sellers and their listings. You can quickly see any new products that the seller is listing. This can inspire you for your next product and in your Amazon Product Research!
6. Use the power of keyword research to drive product research!
With SellerPrime Not only will you get product ideas, but also uncover product ideas on the basis of keyword search volume and their monthly usage. This will help you understand the seasonality of a particular product! With our keyword research tool, you can find the expected monthly search volume, the ad campaign costs as well as the number of products for that particular keyword. When you expand the tab, you can further find out the top products which are ranking for those specific keywords along with the average price point, reviews etc on the right-hand side. Not only that we can also find out the months in which the search volume is the maximum and this will give you an idea about the demand peaks and its best selling months!
If you can find out keywords which have high competition but with low competition, along with the average results of the top 10 products meeting the traditional criteria of price demand etc, you may be able to identify product ideas basis that. Once you find a category and niche, you can find the top selling products for keywords with high search volume and low competition and low CPC rates. With the keyword details table on the right you will be able to qualify the products in the traditional way (check if it falls in the right range for reviews, price etc)
Bonus method – Optimization of current listing
What I mean by this is that if there are results on the first page that have poor listings, there exist an opportunity to outrank and outsell them even if they are selling well now. That generally means that the competition is going to be weak and that it will be easy to reach the first page ourselves even if we have a product very close to it! SellerPrime has a free tool to check the quality of any listing and can be accessed here. Some reasons that may make a listing poor include:
- Zero or Only One Product Image
- Low-Quality Product Images
- Short/Non-Descriptive Title
- Weak Bullet Points
- Minimal Description
- Important Information Left Out
Closing Notes: Amazon Product Research Bundling Ideas
A good way to quickly determine the demand for a product is to think about the users for that segment. Ask yourself some questions and you will normally be able to tell if there is demand for this product. If you have an idea in mind, identify the Facebook groups which responds to your ideas posted.
Is the product for a specific activity? Can you find YouTube videos and reviews of similar products in the niche? How many views do they have? What are people commenting about them? Find more and understand how its usage. Can we bundle some items together to make them more valuable? Is there an accessory that you can add together with the main product.
For all the 6 ideas that mentioned above, you can get your product to sold in any of the ways mentioned below
- Taking the same product with or without some improvement
- Creating a color or size or feature variation of the same
- Creating an accessory for a high performing product which may also sell well
- Create variation with more gift-able packaging
- Bundling is very advantageous. You can bundle the products at a reduced price. This way you provide more value to the user as well as increase your profits for the same product.
- Packaging innovation of the same high selling product that may increase the appeal of buying the product
For every product on Amazon, you can find the items that are typically bought along with it for you to get more ideas! Going through this section for some of the high selling products will give you new product ideas to choose from!
If you follow these steps, your Amazon Product Research will not only be comprehensive but super competitive! To get the ball rolling, you’ll need to identify interesting products to sell and competitively list your products to start playing with the big boys. To make that happens, it’s a smart idea to have SellerPrime by your side. We’ll handle all the tricky bits you might not think about, but we also allow for customization when you want to step in and take control.